The 100% Hungarian-owned brand was established in 2006 and was dominating the domestic market by 2010 and has since become a determining player on the international energy drink market boasting 50 export countries. Apart from the classics (32 mg/100 ml caffeine content, fruit medley flavor), the brand offers a variety of innovative beverages such as HELL STRONG products with +20% caffeine for especially challenging situations or their HELL Zero sugar-free product family.

was founded in Hungary in April 2006 as a privately owned company. Apart from world-class flavor and design, HELL’s main strengths are its excellent value for money and attractive brand image.The first international marketing milestone was the two-year sponsorship deal with the AT&T Williams Formula 1 Team, where HELL became a pioneer among Hungarian companies and second in the energy drink sector to enter the world of Formula 1 Racing. We have in regular offer wide scale of branded FMCG starting from confectionery to detergents.

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News. The colors red, yellow and black appear in the word "HELL". Read more. The color black appears in the word "ENERGY DRINK".

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HELL CLASSIC + Nehéz időket élünk.

The colors red, black and white appear in the horned creature which is displayed within a circle.

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